{"id":455,"date":"2025-07-28T15:12:42","date_gmt":"2025-07-28T15:12:42","guid":{"rendered":"https:\/\/jivanotes.com\/?p=455"},"modified":"2025-07-28T15:12:42","modified_gmt":"2025-07-28T15:12:42","slug":"mahasiswa-stie-indonesia-kkn-kebangsaan-di-kelurahan-biraeng-pangkep","status":"publish","type":"post","link":"https:\/\/jivanotes.com\/index.php\/2025\/07\/28\/mahasiswa-stie-indonesia-kkn-kebangsaan-di-kelurahan-biraeng-pangkep\/","title":{"rendered":"Mahasiswa STIE Indonesia KKN Kebangsaan di Kelurahan Biraeng Pangkep"},"content":{"rendered":"<p><strong>MAKASSAR, JIVANOTES<\/strong>\u00a0 &#8211; Mahasiswa Sekolah Tinggi Ilmu Ekonomi (STIE) Indonesia Makassar, Nurul Muhlisa Awaliayah melaksanakan Kuliah Kerja Nyata Kebangsaan (KKNK) di Kelurahan Biraeng, Kecamatan Minasatene, Kabupaten Pangkajene dan Kepulauan, Ahad, 19 Juli 2025.<\/p>\n<p>KKNK ini melaksanakan program \u201cpengutan identitas visual melalui Pembuatan Logo dan Banner produk local. Hal ini guna memperkuat daya saing Usaha Mikro, Kecil dan Menengah (UMKM) di era digital.<\/p>\n<p>Program ini berlangsung selama tujuh hari sejak 19 Juli 2025, dengan fokus pada peningkatan identitas visual dan literasi digital pelaku UMKM lokal.<\/p>\n<p>Kelurahan Biraeng memiliki potensi besar dalam sektor makanan olahan, kerajinan tangan dan hasil pertanian. Namun, keterbatasan dalam aspek pemasaran, khususnya branding dan teknologi digital, masih menjadi kendala utama bagi pelaku UMKM dalam menjangkau pasar yang lebih luas.<\/p>\n<p>Menjawab tantangan tersebut, tim KKNK melakukan pendampingan langsung terhadap pelaku usaha, mulai dari pelatihan pembuatan logo dan banner menggunakan platform desain gratis seperti Canva dan Figma, hingga pelatihan penggunaan media sosial serta e-commerce seperti Shopee.<\/p>\n<p>\u201cBrand bukan hanya sekadar logo, tetapi wajah dari produk itu sendiri. Identitas visual yang kuat, produk lokal Biraeng memiliki peluang lebih besar untuk bersaing di pasar digital,\u201d ujar Nurul dalam sesi pelatihan.<\/p>\n<p>Selama program, telah dihasilkan dua logo dan dua desain banner untuk pelaku UMKM, serta pembukaan akun media sosial sebagai langkah awal promosi digital. Pelatihan ini juga mendorong peningkatan literasi digital dan semangat inovasi di kalangan pelaku usaha.<\/p>\n<p>Program ini menggunakan pendekatan SWOT (Strengths, Weaknesses, Opportunities, Threats) untuk menyusun strategi yang tepat dan relevan dengan kondisi lokal. Selain hasil positif, kegiatan ini juga menemui sejumlah kendala seperti terbatasnya waktu pelaksanaan, rendahnya literasi digital, serta keterbatasan perangkat dan akses internet.<\/p>\n<p>Meski demikian, semangat dan antusiasme pelaku UMKM menjadi bukti nyata bahwa program ini memberikan dampak positif. Ke depan, kolaborasi berkelanjutan dengan pemerintah daerah dan komunitas lokal sangat diperlukan untuk memastikan keberlanjutan program dan penguatan UMKM secara mandiri.<\/p>\n<p>Tentang Program<\/p>\n<p>Program ini merupakan bagian dari Kuliah Kerja Nyata Kebangsaan (KKNK) tahun 2025, dengan pendekatan partisipatif-edukatif untuk memberdayakan masyarakat melalui peningkatan kapasitas branding dan digitalisasi UMKM.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MAKASSAR, JIVANOTES\u00a0 &#8211; Mahasiswa Sekolah Tinggi Ilmu Ekonomi (STIE) Indonesia Makassar, Nurul Muhlisa Awaliayah melaksanakan [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[196],"class_list":["post-455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-mahasiswa-stie-indonesia-kkn-kebangsaan-di-kelurahan-biraeng-pangkep"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mahasiswa STIE Indonesia KKN Kebangsaan di Kelurahan Biraeng<\/title>\n<meta name=\"description\" content=\"Mahasiswa Sekolah Tinggi Ilmu Ekonomi (STIE) Indonesia Makassar, Nurul Muhlisa Awaliayah melaksanakan Kuliah Kerja Nyata Kebangsaan (KKNK)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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